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Graphic Design vs Communication Design?

Lately I have been reading about the discussion involving the term graphic design. The general consensus is that “graphic” is more limited and possibly vague. Whereas “communication” implies the flexibility and specific goals of current design trends.

“Communication” conveys that the work we do is functional and not just decorative. A “communication designer” must not only be creative, but strategic as well. Our work must deliver a message, not just a “look and feel”. We can work visually and verbally in all media because our talent is communication, not technology.

Graphics refer to pictures and images—not strategies, concepts, words, sound, or animation. With the digital revolution, graphic design has truly moved beyond graphics. Today’s graphic designer has outgrown the job title. Some have tried to combat this by dropping the descriptor and calling themselves “designers”. However, this is a vague term that confuses people and bundles us with other types of designers (interior, industrial, fashion, etc.).

excerpted from www.beyondgraphic.org

I believe that “communication design” is a much better term and that it more accurately describes what I do. Yet I am hesitant to fully embrace it as I think the general public has only recently acknowledged “graphic design”.

What are your thoughts? I would love to hear from you.

 


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